Last Updated: [Insert Date]

At Best Equestrian Store (“we,” “our,” or “us”), we are committed to protecting the privacy and security of our customers’ personal information. As fellow equestrians, we understand the importance of trust when shopping for your riding gear. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sportsequestrian.com.

1. Information We Collect

We collect information to provide better services to all our riders and ensure secure transactions:

  • Personal Identification Information: Name, email address, phone number, shipping/billing address when you make a purchase or create an account.
  • Payment Information: Credit/debit card details (processed securely through our PCI-compliant payment processors), PayPal email when you complete a transaction.
  • Technical Data: IP address, browser type, device information, and usage data collected through cookies and similar technologies.
  • Communication Data: Records of customer service interactions, product inquiries, and feedback.
  • Preference Data: Product interests, wish lists, and browsing behavior to personalize your shopping experience.

2. How We Use Your Information

Your information helps us provide the premium equestrian shopping experience you expect:

  • Process and fulfill your orders for riding boots, safety gear, and apparel
  • Provide customer support and respond to inquiries
  • Improve our website, products, and services
  • Send order confirmations, shipping notifications, and service-related communications
  • With your consent, send promotional emails about new English/Western riding gear, special offers, or equestrian events
  • Prevent fraud and enhance security of our payment systems
  • Comply with legal obligations and protect our rights

3. Data Sharing and Disclosure

We value your trust and only share information when necessary:

  • Service Providers: Trusted partners who assist with payment processing (PayPal, credit card processors), shipping carriers, IT services, and marketing (only with your consent).
  • Legal Requirements: When required by law or to protect our rights, such as responding to legal requests or preventing fraud.
  • Business Transfers: In connection with any merger, sale of company assets, or acquisition.

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As we serve equestrians globally (excluding some Asian and remote regions), your information may be transferred to and processed in countries outside your residence. We ensure all transfers comply with applicable data protection laws and implement appropriate safeguards.

5. Data Security

Your security is as important to us as the quality of our English tall boots and riding helmets:

  • All transactions protected with 256-bit SSL encryption
  • PCI-DSS compliant payment processing
  • Regular security audits of our systems
  • Limited access to personal information on a need-to-know basis

While we implement industry-standard measures, no electronic transmission or storage is 100% secure. We encourage customers to use strong passwords and protect their account information.

6. Your Rights and Choices

You have control over your personal information:

  • Access & Correction: Review and update your account information through “My Account”
  • Marketing Communications: Opt-out of promotional emails using the unsubscribe link
  • Data Deletion: Request deletion of your personal data, subject to legal retention requirements
  • Cookies: Manage preferences through your browser settings (see Section 7)

To exercise these rights, contact us at [email protected]. We may require verification of your identity for security purposes.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your shopping experience:

  • Essential Cookies: Necessary for site functionality (e.g., shopping cart, secure checkout)
  • Performance Cookies: Help us understand how riders use our site to improve navigation
  • Marketing Cookies: Used with consent to show relevant ads for equestrian products

You can manage cookie preferences through your browser settings, but disabling essential cookies may affect website functionality.

8. Children’s Privacy

While we sell English and Western riding boots for kids, our website is not directed at children under 13. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a revised “Last Updated” date.

10. Contact Us

For questions about this Privacy Policy or your personal data:

Best Equestrian Store
707 Berry Street
Colorado Springs, CO 80907
United States
Email: [email protected]
Phone: +1 (719) 555-0187

Thank you for trusting Best Equestrian Store with your equestrian shopping needs. Ride with confidence knowing your privacy is protected.